LEGO Hill Climb Adventures Launch

I was heavily involved in planning and executing the launch of LEGO Hill Climb Adventures, a partnership between LEGO Group and Fingersoft. I guided the game and community through all phases of development and launch, including soft launch, pre-registration and post launch.

I was project leader for community and social, but also lent my expertise to marketing and PR surrounding the project, while also being a primary contact between Fingersoft and LEGO.

Additionally, I contributed to the development of the game through a closed beta test group, playtesting, feedback sessions and creative writing and copy editing.